Pouring Rights 101: How to Customize a Pouring Rights Agreement for Your Airport
Webinar Replay
In a recent edition of Airport Experience News, the editorial director wrote that pouring rights are "one of the most important issues in the industry today." Join us as we explore how to customize a beverage deal for your airport.
We share our learnings of how to create a pouring rights program that:
- Is customized to meet your airport's specific strategic goals and needs
- Will enhance the “traveler’s journey” with new amenities and programs paid for by a beverage company
- Will lower concessionaire beverage prices (especially for local and DBE businesses)
- Deliver millions in new, non-aeronautical annual revenue to your airport
